0171 / 83 23 471 mail@stefankorol.de

Welcome to media training!

Whether it’s a short statement, a long interview, or a talk show appearance. Whether for newspaper, radio, television, or online: With media training you will always make a better impression. On this page you can read just why this is. And how easy it is for you to get better.

Stefan Korol

What is media training?

Media training is the structured and professional preparation for a performance with and in the media: statement, interview, press conference, editorial meeting; but also podium discussion, talk show or corporate film. And this, first of all, has nothing to do with critical journalist questions, but with the ability to communicate intelligibly, interestingly and empathically. In media training you will recognize what journalists expect from you as an interview partner and how you can meet these expectations and thus become a proficient and successful media partner. And, of course, how you can achieve your own goals.

How does media training work?

Very easily! Over the years I have developed four lessons that will guide us through media training. You can apply new (media) knowledge right now. And recognize what works; how and why. But perhaps not quite yet — that‘s what we‘re working on. In the end, you will not only know the interview rules, but also how to apply them. And give great interviews.

What´s new?

How do the media work? What do journalists want? What is an interview, anyway? What should I say? Media knowledge is the beginning. But not as a boring lecture. Rather, always in a dialogue with you.
Now you know how to do it. And you prepare your first interview step by step. I’m your coach. We discuss your questions, I give tips. And you will notice how the many puzzle pieces slowly become a complete work.
Do it

Action! The camera is running. “Aha, that’s how it feels…“ It´s more stressful than you imagined. That’s where good preparation helps. No matter if it’s an interview for the newspaper or for the radio, television or online.


“How do I look? Why did I do it that way?“ And many more things come to mind when we watch and listen to your interview together. Much will be suddenly clear. And logical. Congratulations — now you understand “interviews.“

The most common interview mistakes

It’s been nearly 30 years, with hundreds of seminars, trainings, and coachings. But the bottom line is I always see the same mistakes. And give the same tips…
Click on image opens slideshow. (Click on „X“ top right closes slideshow.)

The interview: A drama in three acts

Giving a good interview is not easy. And that has nothing to do with intelligence — or stupidity. But there are two completely different types that one meets in an interview: Eddie Expert and Willy Important.
A humorous, exaggerated interview drama in three acts. And that in under seven minutes…
Have lots of fun with it!
(An english version is in progress)

References (Excerpt)

Trilux GmbH Arnsberg, Sony Mobile Deutschland, Yahoo Deutschland, BMW München, Philips Deutschland, Jochen Schweizer Gruppe, Zühlke Engineering Eschborn, Haeberlein&Mauerer AG München, AO Deutschland Ltd., Mediamarkt-Saturn-Gruppe Ingolstadt, VDI Düsseldorf, Faktor 3 AG Hamburg, Unibail-Rodamco-Westfield…

Stefan Korol

Person & Profession

– 30 years of media coaching. Founder and longtime chairman of the Federal Association of Media Trainers in Germany e.V. (www.bmtd.de).
 – 20 years as journalism professor at Bonn-Rhein-Sieg University of Applied Sciences in Sankt Augustin / Bonn.
– 20 years in television: editor, reporter, presenter, author, producer. Among others at RTL, Sat1, VOX, NDR, WDR, MDR, Rias Berlin, and various production companies.
 – Trainer and seminar leader for journalism, radio, and television at the Academy of Journalism, Hamburg.




Tel: 0171 / 8323 471